- http://tinyurl.com/nn49ag Twitter Hasn't 'Jumped the Shark' and probably never will – Great insight into what makes #Twitter different #
- #smchat greetings all #
- #smchat Q0 UK based business and marketing strategy with a bit of the geek on the side
# - 101 Basics for RoI – 1. Define what you want to measure 2. Establish a baseline 3. Measure (but Basic not = simple) #smchat #
- Have dedicated landing pages and use web analytics to track caused traffic, attribute source tags and follow through biz #smchat #
- Brand and message recall (awareness) research is undertaken by media based marketing folk #smchat #
- @ajmunn Broadcast and "mass audience feedback" for the info gathering also gd for peer 2 peer n/w'ing #smchat #
- actually some orgs have questioned cost of email to business productivity – too distracting and have tested no-email days #smchat #
- Personally I am not sure the 'cost' if doing SM will feature on most businesses measurement radar but impact will #smchat #
- However incompetent use of SM WILL Cost the business in brand and market awarenesss q.v. Habitat (UK Retailer) #smchat #
- I liken SM in mktg to using chump in game fishing – stimulates the 'fishes' ready to be hooked #smchat #
- SM for listening and networking have different metaphors :/ #smchat #
- RoI issues only really happen when value is hard to see i.e. 'Late adopters just don't get it' but if impact can be shown… #smchat #
- … then value argument becomes moot as long as cost of doing it is not too much – all good things in moderation #smchat #
- btw does tweeting over 2 tweets ( … ) break the golden rule of twittering ;D /slap @PaulEllisUK #smchat #
- A good method of measuring new things is to use cost of equivalent alternatives to achieve same objective – like opp. cost #smchat #
- Cheers @ajmunn #smchat #
- @ideasurge Agree with both your last 2 tweets #smchat in reply to ideasurge #
- Is there a risk we are 'preaching to the choir' here – I feel we need some antagonists to challenge our advocacy #smchat #
- or perhaps we need to be more 'devils advocate' in our considerations? #smchat #
- @amysbryant exactly – but reality is always in the mix or methods hence the measurement problem #smchat #
- Need to sign off early today. My summary thoughts are – need to establish causality to drive RoI and compare v alternatives #smchat #
- Best approach IMHO is establish pilot with defined biz objectives then implement competently, measure, prove then expand #smchat #
- and in true Top Gear styler – On that bombshell I say goodnight #smchat #
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